5.1 Make People Central To Your Success
People will drive forward your vision
Success in business only happens to entrepreneurs who spend time improving and optimising each area of their business. From the initial idea, the product and the market potential; to the plan and vision, sales and marketing, the finance and growth strategy - each factor needs attention.
But a business is nothing without its PEOPLE. It is the team who helps the entrepreneur drive the vision forward.
Success is a team effort. Your people will represent your brand and help you achieve your objectives, so this area needs particularly close attention.
Entrepreneurs who don't deal effectively with people will face an uphill struggle to achieve success. Hiring the wrong person results in more time being spent managing the individual to uncover and resolve problems. The cost of re-training and re-recruiting can also be huge.
Successful entrepreneurs know that a strong team is a critical success factor in business and realise they can save time, money and increase productivity by hiring properly. Success in business always comes back to people. Employing and retaining the right people is key. It can also be a considerable challenge for entrepreneurs - perhaps the most challenging of all the factors for success.
And it's not just about hiring the right people; it's about managing them in the right way. Creating a team who will take your vision forward with you is about guiding, managing and leading those people in the right direction with the right tools and motivation.
You want to employ people who want to work for you and stay working for you; you need staff who see the bigger picture, are passionate about the vision and know exactly what is expected of them. That way you can optimise performance, productivity and results.